Marketing Campaign Module for Business Central

Many companies lack consistency between sales and marketing activities.

Customer data is scattered between systems, campaigns are run in separate tools, and contact history gets lost in email inboxes.

• There is no central place to manage customer communications

• Sales and marketing are working on different sets of data

• There is no clear insight into what worked and what didn’t

• Lead drops into the company and…. gets lost somewhere along the way

Effect?

• Low campaign effectiveness

• Wasted lead potential

• Loss of control over the customer path

• Schedule and send mailing campaigns directly from within ERP
  Create, personalize and send email campaigns to relevant customer groups – without the need for external tools.

• Track the history of customer interactions in one place
  Access to the full history of communications, offers, orders and marketing campaigns allows you to better understand your customers’ needs and respond faster to their expectations.

• Effective audience segmentation and targeting
  Create advanced segments based on transactional data, industries, location or customer activity – and deliver tailored messages.
• Common knowledge base for sales and marketing departments
  Unifying information in a single system improves team collaboration and enables consistent efforts aimed at increasing sales and building customer relationships.
• Automate your marketing communications
  Set up scenarios for dispatches, follow-ups and notifications so that your customer communications are always timely, contextual and properly scheduled.

When is it worth implementing our CRM-marketing for Business Central?.

• When you are already using Business Central, but you lack marketing tools

• When you want to better track your contact history and sales funnel

• When you run mailing activities in separate systems

• When you want automation and better collaboration between sales and marketing